The COVID-19 pandemic has drastically changed the business landscape. In many ways, the crisis has showcased both companies' digital capability weaknesses, and the value of digital transformation initiatives.

 

Businesses now need to reassess their digital capabilities and accelerate their transformation programmes, not only to survive and provide short-term solutions to employees, customers, and stakeholders, but also to position the business for the long-term.
 

Launching a digital  transformation effort often seems like a daunting task and many companies are overwhelmed by the idea of having to revamp their entire technology stack and digital approach.

 

In this guide, we share our recommendations and detailed approach for businesses to start their digital transformation. We discuss how to:

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• Start with the customer

• The transformation is omnichannel

• Build a digital transformation strategic plan

• Lead capability building and change management 

• Leverage technology to enable your transformation

• Increase efficiency and competitive advantage with automation

• Provide personalised interactions at each touchpoint

• Own the customer with data and analytics

 

With the right strategic planning and agile approach, you can take your first steps in digital transformation today.